Business Plan (S2)
Jordan Park Racquet Sports Facility is a fictional RSMA academic planning model. It balances free public-court access with diversified program revenue, disciplined operating controls, and a community-first service model.
Financial Framework & Annual Budget
The revised annual academic budget projects $196,475 in revenue, $75,675 in wages, and $12,108 in employee benefits. With $1,000 in cost of goods sold and $7,550 in other operating expenses, projected departmental income is $100,142.
The detailed staffing plan funds three tennis coaches, two front-desk employees, and two pickleball staff members. The model keeps public court access free. Municipal maintenance, shared overhead, capital costs, and other externally funded items are outside this department budget.
Revenue comes from camps, private lessons, adult and junior groups, pickleball programming, tournaments, and stringing. Proposed delivery assumptions include five paying players per tennis group hour and a 36-week pickleball season. These are planning inputs, not observed results; the weekly staff roster and program schedule must support them.
Pricing Strategy & Review
Pricing is designed to protect access while covering the direct cost of organized programs. Program pricing is reviewed against the participation pathway, length of session, instructor-to-player ratio, local market comparison, and break-even requirement. Free public court access remains separate from fee-based instruction, camps, leagues, events, and private services.
Variance Reporting & Projections
A monthly variance structure compares budget to actual dollars and percentage change for revenue, expenses, labor, enrollment, fill rate, and program contribution. Each material variance is documented with its cause, impact, corrective action, responsible lead, and target follow-up date. Multi-year projections are updated from actual performance rather than treated as static forecasts.
Leadership Brand
My leadership brand centers on access, clear standards, measurable results, and a welcoming experience. Jordan Park’s proposed marketing translates those commitments into clear invitations, visible pathways, and dependable follow-up.
Marketing & Sales Strategy
Marketing uses a seasonal campaign calendar, RecTrac data, email, community partners, school and recreation outreach, referral invitations, program landing pages, and on-court conversion prompts. Sales success is measured through inquiries, enrollment, conversion, retention, fill rate, referrals, and revenue by program type.
Proposed 12-Month Marketing Calendar
This monthly schedule expands the seasonal strategy into a proposed annual operating calendar.
January: Launch an adult beginner series; track inquiries and registrations.
February: Invite partner referrals and reconnect with past participants; track re-enrollment.
March: Promote junior pathways through schools; track inquiries and program fill.
April: Introduce spring leagues and clinics; track first-session conversion.
May: Open summer camp and junior-team registration; track enrollment pace.
June: Welcome camp families and recommend next steps; track attendance and satisfaction.
July: Promote family events and tournament opportunities; track participation and referrals.
August: Follow up with summer participants about fall programs; track retention.
September: Launch adult leagues and beginner re-entry programs; track fill rate.
October: Run a community introduction event; track new-player conversion.
November: Gather participant feedback and review pricing, staffing, and next-year priorities.
December: Recognize participants and staff, review annual results, and prepare winter outreach.
Accountability: Program leads coordinate each campaign. Review enrollment, conversion, retention, and program contribution weekly; document the next action and follow-up date in the CRM workflow.
Customer Journey
Learn → Play → Belong → Stay. The experience begins with a clear invitation and welcoming first session, advances through skill development and social play, then uses enrollment follow-up, retention tracking, and referral invitations to create lasting participation.
Community Engagement
Jordan Park engages schools, recreation partners, families, beginners, older adults, and competitive players through low-barrier introductory opportunities, community events, partner outreach, volunteer roles, and inclusive programming.
Compensation & Benefits
Compensation aligns role scope, coaching qualifications, customer-service expectations, and professional-development responsibilities. The approach pairs fair pay with clear job descriptions, consistent scheduling expectations, evaluation feedback, recognition, training access, and defined advancement pathways.